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Art Basel, Documenta and Venice Biennale gatecrashed by maverick art activist who critiques exclusivity of the art world

  • Hong Kong-based art activist Alberto Gerosa infiltrated the contemporary art world’s big three events with unsanctioned exhibitions and performances
  • The Italian art disruptor set up a fake gallery booth and an unofficial pavilion to critique the snobbery and Eurocentrism present in contemporary art

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Hong Kong-based art activist Alberto Gerosa infiltrated Art Basel, Documenta and Venice Biennale to stage unsanctioned exhibitions and performances. Photo: K.Y. Cheng
Enid Tsui

Art Basel, the Venice Biennale and Documenta in Germany are the triumvirate of the global contemporary art world. Between them, the art fair and the two influential exhibitions hold immense power in deciding who are the most important artists of each generation.

That makes them symbols of a rotten system that is Eurocentric and exclusive, according to a maverick art activist based in Hong Kong’s Sham Shui Po neighbourhood – who has just managed to gatecrash all three exclusive events and stage performances on site to challenge the way art is valued and interpreted.

The troublemaker is 37-year-old Alberto Gerosa, an Italian-born anthropologist and filmmaker who moved to Hong Kong in 2013 after living in mainland China for six years.
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He began the campaign by sneaking into the 2021 Art Basel Hong Kong art fair and setting up a fake gallery booth selling digital prints at 50 US cents (HK$3.90) apiece.
Alberto Gerosa (left) in the ghost booth he set up surreptitiously inside the 2021 Art Basel Hong Kong art fair. Photo: Thy Lab
Alberto Gerosa (left) in the ghost booth he set up surreptitiously inside the 2021 Art Basel Hong Kong art fair. Photo: Thy Lab

Galleries can only participate in the fair if they are approved by a selection committee and pay a substantial amount to rent a booth. Gerosa just sat in front of a blank partition wall and put up printouts of paintings by anonymous, online forgers – copies in the fashionable naïve style of artists whose works command stunning sums at the art fair.

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