Gen Z want to make money as influencers on social media apps like TikTok and Instagram, not by climbing the corporate ladder. Photo: Shutterstock
Gen Z want to make money as influencers on social media apps like TikTok and Instagram, not by climbing the corporate ladder. Photo: Shutterstock

Gen Z want to make money, but as TikTok and Instagram influencers, not by climbing the corporate ladder as their parents did

  • Gen Z content creators and influencers are part of the wave of entrepreneurship that has accompanied the labour market shake-up of the past two years
  • Nearly one in two Gen Z creators surveyed by Adobe said they want to own a business and make money from online content, not from working a day job

Gen Z want to make money as influencers on social media apps like TikTok and Instagram, not by climbing the corporate ladder. Photo: Shutterstock
Gen Z want to make money as influencers on social media apps like TikTok and Instagram, not by climbing the corporate ladder. Photo: Shutterstock
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