Hong Kong orchestra to enter the metaverse with virtual concert on Sandbox paired with live premiere of work by local composer
- Hong Kong Philharmonic will give premiere of Elliott Leung’s the Metaverse Symphony live in the concert hall and online in the Sandbox virtual environment
- The Phil will gamify the experience – users’ positions in a virtual replica of Hong Kong’s Statue Square will determine which of symphony’s four movements they hear
Metaverse fever has hit the world of classical music in Hong Kong.
Next May, the Hong Kong Philharmonic Orchestra will hold its first virtual concert on Sandbox, a digital platform where users can interact with each other in a video game-like version of Statue Square in Hong Kong’s Central neighbourhood.
Pop and rap artists such as Snoop Dogg and Ariana Grande have held metaverse concerts that attracted tens of millions of people and raised extra revenue through selling virtual merchandise in the form of NFTs. But such endeavours remain limited in the realm of classical music.
The Hong Kong Philharmonic experiment will present the concert in a “game” environment rather than replicate the format of a traditional concert. The position of the users within the virtual Statue Square will determine which of the four movements of the Metaverse Symphony they will hear, and they can move around, chat to each other and also purchase merchandise.
Hong Kong gallery Ora-Ora has also arranged for media artist Henry Chu to create a piece of digital art that will be displayed during the live concert at the Hong Kong Cultural Centre and in the metaverse, while Asia Society Hong Kong – a non-profit organisation that focuses on connecting people through the arts – will present a series of education programmes about the metaverse, digital art and symphonic music.
The concert is held in partnership with Artifact Labs, an independent company originally incubated by South China Morning Post to preserve and connect history using blockchain technology. The digital venue of the concert is located in the virtual land that it owns in Sandbox, which the company is turning into a multi-use digital venue.