YouTube star PewDiePie graduates to his own digital network
Revelmode network will feature Swedish web sensation and fellow stars including CutiePieMarzia, CinnamonToastKen, and JackSepticEye with a combined 100 million followers on YouTube and social media
Felix “PewDiePie” Kjellberg, the wildly popular YouTube star once called the “emperor” of the internet by late-night comedian Stephen Colbert, is getting his own digital network.
Revelmode will feature Kjellberg and a roster of like-minded online video creators. The company is being launched in collaboration with the Disney-owned Maker Studios, a Californian digital entertainment company with a stable of social media and YouTube stars.
“Revelmode will focus on premium content, game development, philanthropic [programmes], commercial partnerships and merchandise,” Maker Studios said. “The brand emerged from the idea that digital content has the power to entertain and unite fans, as well as inspire millennials into positive social action.”
In a video posted the same day, Kjellberg put it more simply by saying: “Revelmode is me and a bunch of really awesome YouTubers coming together as a group to do awesome things.”
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The new network comes at a time when digital stars such as Kjellberg have been rewriting the rules of celebritydom and enjoying more mainstream success.
Actress Rachel Bloom was a YouTube star before winning a Golden Globe on Sunday for her role on the CW television show Crazy Ex-Girlfriend. Tyler Oakley has made the jump from YouTube to joining CBS’ The Amazing Race. Meanwhile, his book Binge is currently on The New York Times’ bestseller list for hardcore non-fiction.
Kjellberg, however, is the reigning champion of YouTube with more than 40 million subscribers to his channel – a record and counting.
The 26-year-old Swedish Internet sensation started posting videos of himself playing video games in 2010. An enigma to older generations, Kjellberg has been embraced by legions of young fans (and advertisers) who enjoy watching him shriek and curse his way through video games.
That’s enough to have made him the highest-paid YouTube star last year at US$12 million, according to Forbes.
Revelmode will centre on video gaming and pop culture. It will include video creators such as Marzia Bisognin (CutiePieMarzia), Ken Morrison (CinnamonToastKen), Sean McLoughlin (JackSepticEye) and several others.
Collectively, the group boasts more than 100 million followers on YouTube, Facebook, Twitter, Instagram and Snapchat combined – making it an instant force for millennial marketing.
Content from Revelmode will be distributed across all those platforms.
Los Angeles Times