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Wplace takes the internet by storm as millions of users ‘paint the world’ together

The gamified world map on which users create pixel art depicting everything from Trump to Pokémon is a space for creativity – and protest

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The landing page of Wplace, an online collaborative digital canvas that has already drawn more than 10 million users since launching in July. Photo: Wplace

In a new corner of the internet, users are invited to “paint the world”. And paint they have. Welcome to Wplace – an ever-evolving, gamified global map overflowing with drawings made on a more than 4-trillion-pixel canvas.

Images of Icelandic-Chinese singer Laufey float over Reykjavík, while tributes to the late Tejano singer Selena Quintanilla surround Corpus Christi in Texas.
Crests of San Lorenzo and other football clubs fill Buenos Aires. Squid Game fan art can be found on the outskirts of Seoul. And Walter White’s opening monologue from Breaking Bad sits near Albuquerque, New Mexico.
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Launched on July 21, the artwork on Wplace is already overwhelming, ranging from simple stick figures and thin-lettered words to colourful fan art and highly detailed images users have created under online pseudonyms.

“It’s wild and chaotic and crude,” says Yotam Ophir, a professor of communication at the University at Buffalo, in New York state, whose research includes analysing digital spaces. That is part of Wplace’s appeal, he adds, describing the site as something of a “rebellion” against what the internet has become.

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