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Burberry
LifestyleHealth & Wellness
Jing Zhang

Opinion | Style Check: London and Burberry

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Style Check: London and Burberry

Compared with Hong Kong's pace, London can seem slow. Shops, check-outs, public transport and even the pace of escalators; I suggest you take a deep breath before stepping off the plane.

That deep breath (and maybe a handful of tranquillisers) was much needed as British Airways lost my luggage.

Ironically, it's the kind of bag packing that happens only for fashion week. A suitcase stuffed with a Givenchy bag, Bally clutch, Prada shoes, Zara Bayne leather peplum skirt, Costume National heels, Dries Van Noten pouch, Emporio Armani, Dolce & Gabbana dresses and irreplaceable vintage pieces.

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Livid does not begin to describe my mood, when the 24th hour set in and I was still wearing my sandals in the rain.

Fortunately, another British institution reminded me that slick digital efficiency and top customer service can also be found here.

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The fashion world has made much fuss about Burberry's new store on Regent Street. My first thought was: "It's just a shop. How amazing can it be?" But the 156-year old British label is known as an industry pioneer for effective digital strategy, and the 44,000 sq ft shop houses some 500 speakers and 100 screens, so I was expecting the unexpected.

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