Film director Steven Spielberg at the Apple product launch event in Cupertino, California on March 25, where Apple announced the launch of its new video streaming service, Apple TV+. Photo: Kyodo

Apple TV+ reveal was missing one huge thing: actual show clips. Why?

  • Outside one short “sizzle-reel”, moments from the very things we were hearing such great things about were, in fact, nowhere to be found
  • Maybe Apple is stuck in a Silicon Valley mindset of withholding details on new products. But that’s not how Hollywood does it
Topic |   Apple

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Film director Steven Spielberg at the Apple product launch event in Cupertino, California on March 25, where Apple announced the launch of its new video streaming service, Apple TV+. Photo: Kyodo
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(From left) Apple CEO Tim Cook, talk show host Oprah Winfrey and film director Steven Spielberg at the Apple product launch event in Cupertino, California on March 25, which among other things announced the launch of its new video streaming service, Apple TV. Photo: Kyodo

How much will Apple’s new services cost? Mystery over pricing makes it hard to get onboard

  • Apple’s new services might sound good but invite many questions, chief of which is: how much are they going to be?
  • If they don’t save people money they will be hard to justify, especially with savings being the main benefit of rival Amazon’s Prime membership
Topic |   Streaming video and TV

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(From left) Apple CEO Tim Cook, talk show host Oprah Winfrey and film director Steven Spielberg at the Apple product launch event in Cupertino, California on March 25, which among other things announced the launch of its new video streaming service, Apple TV. Photo: Kyodo
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