Film director Steven Spielberg at the Apple product launch event in Cupertino, California on March 25, where Apple announced the launch of its new video streaming service, Apple TV+. Photo: Kyodo

Apple TV+ reveal was missing one huge thing: actual show clips. Why?

  • Outside one short “sizzle-reel”, moments from the very things we were hearing such great things about were, in fact, nowhere to be found
  • Maybe Apple is stuck in a Silicon Valley mindset of withholding details on new products. But that’s not how Hollywood does it
Topic |   Apple
Film director Steven Spielberg at the Apple product launch event in Cupertino, California on March 25, where Apple announced the launch of its new video streaming service, Apple TV+. Photo: Kyodo
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