A still from Arena of Valor, the international version of Tencent’s Honour of Kings that has flopped in Europe and North America.

Tencent to change marketing strategy after Honour of Kings flops abroad under title Arena of Valor

  • Sources at Chinese company say the international version of the game performed so badly, its marketing team for Europe and the US was disbanded
  • However, in China the game had 55 million daily active users and raked in US$145 million a month
Topic |   Video gaming

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A still from Arena of Valor, the international version of Tencent’s Honour of Kings that has flopped in Europe and North America.
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