BTS have won the hearts of many fans in the West with a combination of gender fluidity, accessibility to their fans and their positive messages.

How the West was won – by BTS. The secret to K-pop stars’ success

  • BTS have won over an army of fans in the US, Britain and Europe with their positive message
  • The Korean boy band appeal to a generation that feels comfortable with the idea of fluid gender identity
Topic |   K-pop, Mandopop and other Asian pop

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BTS have won the hearts of many fans in the West with a combination of gender fluidity, accessibility to their fans and their positive messages.
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