Monsta X.

Monsta X follow BTS and Blackpink as US music companies scramble to sign up K-pop acts

  • BTS have been wowing the US – playing at the Grammys and topping the US Billboard Top 100 chart
  • US record labels have been getting in on the action and Monsta X have just signed to Epic Records
Topic |   Music

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Monsta X.
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BTS have won the hearts of many fans in the West with a combination of gender fluidity, accessibility to their fans and their positive messages.

How the West was won – by BTS. The secret to K-pop stars’ success

  • BTS have won over an army of fans in the US, Britain and Europe with their positive message
  • The Korean boy band appeal to a generation that feels comfortable with the idea of fluid gender identity
Topic |   K-pop, Mandopop and other Asian pop

TOP PICKS

BTS have won the hearts of many fans in the West with a combination of gender fluidity, accessibility to their fans and their positive messages.
READ FULL ARTICLE