What do Chinese cinema-goers want to see? All kinds of films, says Alibaba Pictures’ Zhang Wei. The company used unconventional marketing to drive ticket sales for foreign films in the world’s biggest movie market this year. Photo: Alamy

How China was sold on Oscar winner Green Book, Bohemian Rhapsody and a Lebanese tragedy – lessons for Hollywood in creative marketing

  • How did a film about America’s Jim Crow South gross US$71 million in China? Make it about the food. And Bohemian Rhapsody? Make screenings a mass karaoke
  • Alibaba Pictures president Zhang Wei talks Hollywood executives through its successes, and tells them where they have been going wrong
Topic |   Alibaba

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What do Chinese cinema-goers want to see? All kinds of films, says Alibaba Pictures’ Zhang Wei. The company used unconventional marketing to drive ticket sales for foreign films in the world’s biggest movie market this year. Photo: Alamy
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George MacKay in a scene from stunning World War I drama 1917 (category: TBC), directed by Sam Mendes, and co-starring Dean-Charles Chapman. Photo: Francois Duhamel/Universal Pictures

1917 film review: Sam Mendes’ visceral World War I drama is his best movie to date

  • Starring George MacKay and Dean-Charles Chapman, director Sam Mendes’ 1917 is both technically stunning and emotionally devastating
  • It’s every bit as powerful as Steven Spielberg’s Saving Private Ryan and Terrence Malick’s The Thin Red Line, two World War II classics
Topic |   European films

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George MacKay in a scene from stunning World War I drama 1917 (category: TBC), directed by Sam Mendes, and co-starring Dean-Charles Chapman. Photo: Francois Duhamel/Universal Pictures
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