Thai-American rapper Prinya ‘DaBoyWay’ Intachai, who was recently signed by hip-hop label Def Jam, performs at a club in Bangkok, Thailand. Photo: AFPThai-American rapper Prinya ‘DaBoyWay’ Intachai, who was recently signed by hip-hop label Def Jam, performs at a club in Bangkok, Thailand. Photo: AFP
Thai-American rapper Prinya ‘DaBoyWay’ Intachai, who was recently signed by hip-hop label Def Jam, performs at a club in Bangkok, Thailand. Photo: AFP

Will next Jay-Z be from Southeast Asia? Hip-hop label Def Jam banks on region’s rap stars

  • US music label behind superstars like LL Cool J and Rihanna hopes to capitalise on a new wave of rappers in Southeast Asia
  • One of these is Yung Raja, who has drawn comparisons to Kendrick Lamar

Topic |   Music
Thai-American rapper Prinya ‘DaBoyWay’ Intachai, who was recently signed by hip-hop label Def Jam, performs at a club in Bangkok, Thailand. Photo: AFPThai-American rapper Prinya ‘DaBoyWay’ Intachai, who was recently signed by hip-hop label Def Jam, performs at a club in Bangkok, Thailand. Photo: AFP
Thai-American rapper Prinya ‘DaBoyWay’ Intachai, who was recently signed by hip-hop label Def Jam, performs at a club in Bangkok, Thailand. Photo: AFP
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