E-girls are a counter-trend to Instagram influencers. They are often seen on the TikTok video app and sport, bright dyed hair, piercings and heavy eye make-up. Photo: Shutterstock

TikTok e-girls and e-boys take on Instagram’s VSCO influencers, topping Google searches and getting more than a billion video views

  • E-girls hang out on TikTok, quiet and moody, have thick eyeliner and dyed hair, and keep up with the latest internet slang
  • They are a far cry from bubbly Instagram influencers, with their photo-edited faces and streetwear aesthetic
Topic |   Social media
E-girls are a counter-trend to Instagram influencers. They are often seen on the TikTok video app and sport, bright dyed hair, piercings and heavy eye make-up. Photo: Shutterstock
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