Instagram is offering creators and influencers a way to profit directly off their videos. It’s a move that may help it compete with video content on YouTube. Photo: Shutterstock
Instagram takes on YouTube by helping video influencers make money off ads
- Social media platform Instagram has announced it will show ads before long-form IGTV videos for the first time, allowing creators to profit directly off them
- The company plans to share 55 per cent of the ad revenue with creators
Instagram is offering creators and influencers a way to profit directly off their videos. It’s a move that may help it compete with video content on YouTube. Photo: Shutterstock
