Instagram is offering creators and influencers a way to profit directly off their videos. It’s a move that may help it compete with video content on YouTube. Photo: Shutterstock
Instagram is offering creators and influencers a way to profit directly off their videos. It’s a move that may help it compete with video content on YouTube. Photo: Shutterstock
Lifestyle /  Entertainment

Instagram takes on YouTube by helping video influencers make money off ads

  • Social media platform Instagram has announced it will show ads before long-form IGTV videos for the first time, allowing creators to profit directly off them
  • The company plans to share 55 per cent of the ad revenue with creators

Topic |   Coronavirus pandemic: All stories
Associated Press
Associated Press

Updated: 5:50pm, 1 Jun, 2020

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Instagram is offering creators and influencers a way to profit directly off their videos. It’s a move that may help it compete with video content on YouTube. Photo: Shutterstock
Instagram is offering creators and influencers a way to profit directly off their videos. It’s a move that may help it compete with video content on YouTube. Photo: Shutterstock
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