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From Minecraft to Fortnite to Animal Crossing, video games are the new media hubs – even nu-metal band Korn and country superstar Garth Brooks are getting into it
- Video game platforms could become new hubs for watching concerts and film premieres, and hearing new albums
- US country giant Garth Brooks is a convert, and will be releasing material on mobile games platform Zynga
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Video game platforms like Fortnite and Roblox have already become go-to spots to celebrate birthdays, hear new music and watch movie trailers.
Now they’re pushing to become true media hubs, where entire albums may be distributed exclusively and socialising is just as important as gaming. Even as people begin to emerge from lockdown, video game companies look to bolster their products’ status as the new kings of communication.
Garth Brooks is a convert. The country music superstar, who has outsold Elvis, expects to start releasing new songs within Zynga’s mobile games, such as Words With Friends, which recently began offering free content for Amazon Prime subscribers.
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“The future is limitless, especially now that they’ve teamed up with Amazon,” Brooks. “What’s possible is an entire album solely for Zynga and Amazon. And then a year later, it can release into the whole other retail.”
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During coronavirus lockdowns, video game use exploded – both as a way to pass the time and maintain friendships.
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