Singer Lele Pons is just one of the popular social media stars that has been signed up by Spotify to do a podcast. Photo: TNS Singer Lele Pons is just one of the popular social media stars that has been signed up by Spotify to do a podcast. Photo: TNS
Singer Lele Pons is just one of the popular social media stars that has been signed up by Spotify to do a podcast. Photo: TNS

Spotify hopes podcast deals with social media stars Addison Rae, Joe Rogan and Lele Pons, among others, will attract new audience

  • The streaming platform has signed up nearly two dozen influencers to do original or exclusive podcasts, with some deals reaching seven figures
  • Spotify thinks move will help it compete, and Singaporean video creator Nuseir Yassin says his podcast Nas Talks led some of his fans on Facebook to try Spotify

Topic |   Streaming video and TV
Singer Lele Pons is just one of the popular social media stars that has been signed up by Spotify to do a podcast. Photo: TNS Singer Lele Pons is just one of the popular social media stars that has been signed up by Spotify to do a podcast. Photo: TNS
Singer Lele Pons is just one of the popular social media stars that has been signed up by Spotify to do a podcast. Photo: TNS
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