How Travis Scott built a business empire: Deals with Nike and McDonald’s see US rapper’s net worth rise to nearly US$40 million
- Scott is a singer, lyricist and producer, but lucrative collaborations with major food, fashion, and entertainment brands made him a wealthy man
- He was in a relationship with Kylie Jenner, another young successful entrepreneur, for two years. They have a child, Stormi Webster
Rapper Travis Scott has many talents. He writes, produces, and performs music, with notable hits such as Sicko Mode and Antidote. Scott also has his own record label, Cactus Jack Records.
Beyond the music industry, Scott has designed clothes and shoes, collaborating with major brands including Nike.
In April 2020, Scott hosted a series of free virtual concerts on the popular video game Fortnite. More than 27 million fans tuned in and the three-day event led to a massive boost in Cactus Jack merchandise sales, Forbes reported.
Most recently, Scott partnered up with McDonald’s to create the US$6 Travis Scott meal, released on September 8 and available until October 4. Around the same time, Scott released Cactus Jack merchandise inspired by McDonald’s.
McDonald’s chief marketing officer Morgan Flatley said that the brand collaborated with Scott to reach a younger audience.