Instagram has evolved beyond photo-sharing. The social network is now used for everything from shopping to booking a restaurant. Photo: AFP Instagram has evolved beyond photo-sharing. The social network is now used for everything from shopping to booking a restaurant. Photo: AFP
Instagram has evolved beyond photo-sharing. The social network is now used for everything from shopping to booking a restaurant. Photo: AFP

10 years of Instagram: from holiday selfies to Kylie Jenner wannabes to business platform, the social network’s evolution

  • Ten years after its launch as a photo-sharing app, Instagram offers ‘experiences’ and e-commerce, and has become the favoured platform of luxury brands
  • Companies use the app to reach customers directly or through influencers, and it has become the place travellers and foodies look to for inspiration

Topic |   Social media
Instagram has evolved beyond photo-sharing. The social network is now used for everything from shopping to booking a restaurant. Photo: AFP Instagram has evolved beyond photo-sharing. The social network is now used for everything from shopping to booking a restaurant. Photo: AFP
Instagram has evolved beyond photo-sharing. The social network is now used for everything from shopping to booking a restaurant. Photo: AFP
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