BTS’ new album BE to offer K-pop fans hope after a chaotic 2020 and give them an ‘even richer musical experience’
- According to their label, Big Hit Entertainment, the new album will reflect the tumultuous state of 2020 and that ‘life still goes on’
- Each of the seven members also took on different roles during the making of the record to improve its sound and quality
What does it mean to BE in 2020? That is what BTS are gearing up to explore in their latest album, which is set to drop next month.
Fittingly, in the first concept photo for the album revealed on Tuesday, the seven members are seen in video-call-ready looks: their upper bodies are dressed as if they’ve just finished a live show, wearing shirts and jackets that look a little ragged but still dashing, while down below they evoke a sense of cosiness in sleepwear and slippers.
Anticipation is high for BE – their third album of the year, which will be released on November 20. Not only does it have the potential to become BTS’s fifth No 1 album on the US Billboard 200 charts, but it also arrives after the act have hit the top of the Billboard Hot 100 singles chart multiple times.
Additionally, it will be the first release since the members became multimillionaires through Big Hit’s recent IPO, and expectations are high for them to deliver another popular release that not only makes history but moves sales, reassuring investors that they have made the right bet on the living pop legends and their company.