Subtle Asian Traits Facebook group founders (back row, from left) Eugene Soo, Tony Xie, Angela Kang, Kerry Kang, Darren Qiang, (front row, fro left) Kathleen Xiao, Lydia Jiang, and Anny Xie. They never expected it to become so successful, or take off as quickly as it did. Photo: courtesy of SAT Subtle Asian Traits Facebook group founders (back row, from left) Eugene Soo, Tony Xie, Angela Kang, Kerry Kang, Darren Qiang, (front row, fro left) Kathleen Xiao, Lydia Jiang, and Anny Xie. They never expected it to become so successful, or take off as quickly as it did. Photo: courtesy of SAT
Subtle Asian Traits Facebook group founders (back row, from left) Eugene Soo, Tony Xie, Angela Kang, Kerry Kang, Darren Qiang, (front row, fro left) Kathleen Xiao, Lydia Jiang, and Anny Xie. They never expected it to become so successful, or take off as quickly as it did. Photo: courtesy of SAT

Social media

Subtle Asian Traits Facebook group founders on its surprise success, and how Crazy Rich Asians helped make it one of social media’s biggest Asian communities

  • Subtle Asian Traits was created by students in 2018. Today, the Facebook group has almost 2 million members and is one of the largest Asian communities online
  • Its founders never expected the group to become as successful as it is, and said its creation ‘was a very spur-of-the-moment kind of thing’

Topic |   Social media
Subtle Asian Traits Facebook group founders (back row, from left) Eugene Soo, Tony Xie, Angela Kang, Kerry Kang, Darren Qiang, (front row, fro left) Kathleen Xiao, Lydia Jiang, and Anny Xie. They never expected it to become so successful, or take off as quickly as it did. Photo: courtesy of SAT Subtle Asian Traits Facebook group founders (back row, from left) Eugene Soo, Tony Xie, Angela Kang, Kerry Kang, Darren Qiang, (front row, fro left) Kathleen Xiao, Lydia Jiang, and Anny Xie. They never expected it to become so successful, or take off as quickly as it did. Photo: courtesy of SAT
Subtle Asian Traits Facebook group founders (back row, from left) Eugene Soo, Tony Xie, Angela Kang, Kerry Kang, Darren Qiang, (front row, fro left) Kathleen Xiao, Lydia Jiang, and Anny Xie. They never expected it to become so successful, or take off as quickly as it did. Photo: courtesy of SAT
READ FULL ARTICLE