India’s No 1 YouTuber CarryMinati on roast videos, gaming and feeling like he had ‘nothing to lose’
- CarryMinati, aka Ajey Nagar, has more than 28 million subscribers and is most popular for roast videos targeting Indian social media stars and celebrities
- But one video targeting a TikTok star last year was removed by YouTube for ‘cyber harassment’, creating a huge uproar on social media
With his energetic comic expressions, slapstick humour, and funny yet fluent Hindi commentary, Indian YouTube sensation Ajey Nagar has amassed more than 28 million subscribers on his channel, CarryMinati.
Although CarryMinati is the most-subscribed YouTube channel in India, Nagar, 21, says he is more focused on creating entertaining content than attracting likes or subscribers.
“If we focus entirely on numbers, we’d be happy when the numbers are higher and unhappy when they are lower. So I mostly focus on what I want to do and on creating entertaining content for my channel. If the content is good, the numbers would automatically follow,” he says.
Born and based in Faridabad, a satellite city of New Delhi, Nagar has made side-splitting videos on a range of topics, all in Hindi, with titles such as “The Awesome Place We Call School”, “Marry Your Dream Partner” and “These Superstitions Will Make You Rich”. He also produces rap music videos and diss tracks taking on what he calls “cringeworthy” user-generated videos on platforms including Facebook and TikTok.
However, he is most popular for his roast videos that target Indian social media stars and celebrities such as Salman Khan, Dhinchak Pooja, Deepak Kalal and Kamaal R. Khan.