YouTube’s top 30 global personalities: from PewDiePie to Kids Diana Show, and Vlad and Niki
- These 30 independent YouTuber channels have amassed tens of millions of loyal subscribers
- Their content ranges from video game commentaries to comedies and vlogs

YouTube has become the de facto launch pad for the next generation of celebrities, personalities, and big stars.
Well-known names such as PewDiePie, Shane Dawson and Smosh have racked up millions of subscribers over the years by uploading videos on YouTube and forming seemingly personal relationships with their fans. From comedians to gamers to vloggers of all kinds, YouTubers have harnessed the video-sharing platform to build their followings and brands from nothing more than a video camera and a solid internet connection.
To get a closer look at which stars rule YouTube, we looked at the SocialBlade rankings to see which channels have the most subscribers. We focused on independent YouTube creators, disregarding YouTube channels from music artists and record labels, multichannel networks, and those without a face to the name.
These are the top 30 YouTube personalities with the most subscribers:
30. Smosh – 25.1 million subscribers
AKA Ian Hecox and the Smosh cast