How to get more followers on Instagram: expert tips on hashtags, why Reels don’t matter and the sort of behaviour the platform rewards
- The most important thing is to have fun as ‘your followers will notice whether you’re enjoying your Instagram account or not’, a social media consultant says
- Good pictures are one thing, but you should always provide some information or ask a question about each picture as well

Instagram is one of the most popular social networks out there. So why do you have so few followers?
Sports stars, musicians and influencers often have enormous numbers of followers there and can earn a lot of money from the photo- and video-sharing social networking service.
Of course, that doesn’t have to be the goal of your own account. But if you’re hoping to collect a sizeable following, things shouldn’t just be ticking over. To start, you should at least be noticing a positive response from friends and family.
But how can you give your account more profile? Social media consultant Teja Adams says the most important thing is to have fun with it. “Admittedly, this sounds like trivial advice, but your followers will notice whether you’re enjoying your Instagram account or not.”

But Instagram is also a platform that is very time-consuming if you want it to grow and be successful. Adams suggests coming up with an account promise. This helps other users get an idea of what the account stands for and why they should follow it.