Richard Margarey (centre) as Ladybaby in kawaiicore band Babybeard with bandmates (from left) Suzu and Kotomi. While J-pop fandom can be intense, Ladybaby says he can escape whenever he wants because ‘I take off the dress, and I look like other white guys’. Photo: Babybeard Richard Margarey (centre) as Ladybaby in kawaiicore band Babybeard with bandmates (from left) Suzu and Kotomi. While J-pop fandom can be intense, Ladybaby says he can escape whenever he wants because ‘I take off the dress, and I look like other white guys’. Photo: Babybeard
Richard Margarey (centre) as Ladybaby in kawaiicore band Babybeard with bandmates (from left) Suzu and Kotomi. While J-pop fandom can be intense, Ladybaby says he can escape whenever he wants because ‘I take off the dress, and I look like other white guys’. Photo: Babybeard

Japanese pop star in drag Ladybeard on his Chinese fans, and his teenage kawaiicore bandmates in Babybeard

  • Since 2013, Australian Richard Margarey – aka Ladybeard – has performed with a series of ‘kawaiicore’ bands – a genre blending elements of J-pop and heavy metal
  • Most of his Japanese fans, he says, come from the J-pop world, and he has many fans in China because ‘Chinese fans found my images and decided they loved me’

Topic |   Fame and celebrity
Richard Margarey (centre) as Ladybaby in kawaiicore band Babybeard with bandmates (from left) Suzu and Kotomi. While J-pop fandom can be intense, Ladybaby says he can escape whenever he wants because ‘I take off the dress, and I look like other white guys’. Photo: Babybeard Richard Margarey (centre) as Ladybaby in kawaiicore band Babybeard with bandmates (from left) Suzu and Kotomi. While J-pop fandom can be intense, Ladybaby says he can escape whenever he wants because ‘I take off the dress, and I look like other white guys’. Photo: Babybeard
Richard Margarey (centre) as Ladybaby in kawaiicore band Babybeard with bandmates (from left) Suzu and Kotomi. While J-pop fandom can be intense, Ladybaby says he can escape whenever he wants because ‘I take off the dress, and I look like other white guys’. Photo: Babybeard
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