Richard Margarey (centre) as Ladybaby in kawaiicore band Babybeard with bandmates (from left) Suzu and Kotomi. While J-pop fandom can be intense, Ladybaby says he can escape whenever he wants because ‘I take off the dress, and I look like other white guys’. Photo: Babybeard
Richard Margarey (centre) as Ladybaby in kawaiicore band Babybeard with bandmates (from left) Suzu and Kotomi. While J-pop fandom can be intense, Ladybaby says he can escape whenever he wants because ‘I take off the dress, and I look like other white guys’. Photo: Babybeard

Japanese pop star in drag Ladybeard on his Chinese fans, and his teenage kawaiicore bandmates in Babybeard

  • Since 2013, Australian Richard Margarey – aka Ladybeard – has performed with a series of ‘kawaiicore’ bands – a genre blending elements of J-pop and heavy metal
  • Most of his Japanese fans, he says, come from the J-pop world, and he has many fans in China because ‘Chinese fans found my images and decided they loved me’

Richard Margarey (centre) as Ladybaby in kawaiicore band Babybeard with bandmates (from left) Suzu and Kotomi. While J-pop fandom can be intense, Ladybaby says he can escape whenever he wants because ‘I take off the dress, and I look like other white guys’. Photo: Babybeard
Richard Margarey (centre) as Ladybaby in kawaiicore band Babybeard with bandmates (from left) Suzu and Kotomi. While J-pop fandom can be intense, Ladybaby says he can escape whenever he wants because ‘I take off the dress, and I look like other white guys’. Photo: Babybeard
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