Winnie the Pooh collector on her Guinness World Record 20,000-plus pieces, from keepsakes to costumes

It all started with a silly old bear. Deb Hoffmann received a Winnie the Pooh stuffed animal from her parents when she was two years old. It went everywhere with her. “I loved Winnie the Pooh as a kid, and maybe I had eight different stuffed toys back then,” she said. Now, the 56-year-old American has the largest collection of Pooh and Friends memorabilia in the world, a Guinness World Record she’s held since 2008. Hoffmann’s more than 20,000 Winnie the Pooh items are divided between her Florida and Wisconsin residences. And she’s considering buying another home to house her keepsakes. When she was in her 20s, Hoffmann began collecting novelty telephones shaped like hamburgers, hot dogs and more. “I think collecting is like in my DNA, so I think I was doomed from the beginning,” says the website designer for TechAnalysts, a company Hoffmann owns with her husband, Gary. She came across a Winnie the Pooh phone in a store she frequented. An item she passed up on multiple occasions, it sold six months later. Hoffmann was consumed with finding it and placed ads seeking the phone in newspapers across the country. Someone responded, and Hoffmann got the phone – but it was missing the butterfly. And so a new hunt began. As she searched, Hoffmann discovered Hallmark released a set of six Winnie the Pooh ornaments. A natural collector, she acquired all of them. Xi Jinping, Winnie the Pooh and the origins of the bear that’s banned in China “I kind of like got sucked in, and before I knew it, I’m like, ‘Oh, look at that. There’s a Pooh. I better get it right away!’” she recalls. “I ended up having a bunch of them and more than I even realised.” One day, a friend remarked that Hoffmann’s mass of Winnie the Pooh stuffed animals, clothes, kitchenware and more was probably the largest in the world. Curious, Hoffmann applied to Guinness World Records (GWR) and documented 3,891 unique pieces, as duplicates do not count towards the total. A GWR certificate provided proof of her passion and a new world record. Since then, Hoffmann’s collection has continued to grow. Many of her items come from downsizing collectors who don’t want the keepsakes to end up at thrift shops. The 20,000th piece (which she acquired on December 20, 2020) had eluded her for nine years: a Winnie the Pooh costume from the 1970s and 1980s that was used at Disney parks and Sears stores. Her collection also includes a Winnie the Pooh costume used in the 1960s and 1970s at Disney parks. Now Hoffmann looks forward to displaying film props. “I would love to find anything that was used in a Disney production as a prop,” she says. “That would be like the cherry on the top.” Hoffmann allows others to peruse her memorabilia. A recent visitor spent hours marvelling over her displays. “It was fun to see my collection through his eyes,” she says. When you look at the Winnie the Pooh stories, it’s always about the characters helping one another out. There’s some type of an issue, everybody comes together, and by the end of that story, things are positive again Deb Hoffmann, who holds the Guinness World Record for the largest Winnie the Pooh collection She uses her expertise as the “Pooh Lady” to assist others daily with queries. Sometimes it’s a question about authenticity, other times it’s a parent seeking a toy. “It’s so gratifying when I can connect a mom with a source to go replace that Winnie the Pooh for their kid,” she says. “I love doing that.” Hoffmann’s passion for Pooh extends beyond her keepsakes. She once visited Winnie the Pooh author A.A. Milne’s estate in southern England and estimates she has made 70-80 Walt Disney World trips, where she’s ridden The Many Adventures of Winnie the Pooh attraction at least 100 times. Winnie-the-Pooh: A look back at the history of A.A. Milne’s famous character Hoffmann thinks her attraction to the Hundred Acre Wood is connected with a desire for something simple, positive and drama-free. “These days, there’s so much negativity,” she says. “When you look at the Winnie the Pooh stories, it’s always about the characters helping one another out. There’s some type of an issue, everybody comes together, and by the end of that story, things are positive again. “When I look at the collection … it’s just simple. It’s just nice. There’s no drama here.”