BTS’s BangBang Con online concert attracted more than 750,000 viewers in 107 countries, and generated nearly US$20 million in revenue. Now global music festivals like Glastonbury are hoping to do the same. Photo: Getty Images BTS’s BangBang Con online concert attracted more than 750,000 viewers in 107 countries, and generated nearly US$20 million in revenue. Now global music festivals like Glastonbury are hoping to do the same. Photo: Getty Images
BTS’s BangBang Con online concert attracted more than 750,000 viewers in 107 countries, and generated nearly US$20 million in revenue. Now global music festivals like Glastonbury are hoping to do the same. Photo: Getty Images

Success of BTS, Nick Cave and Niall Horan online concerts gives music festivals like Glastonbury hope of live-streaming profits

  • BTS’s BangBang Con attracted more than 750,000 viewers in 107 countries, generating nearly US$20 million in revenue, with audience engagement a huge priority
  • Live-streamed concerts made US$600 million in 2020. Organisers of the Glastonbury festival hope to cash in by staging a virtual festival, Live at Worthy Farm

Topic |   Streaming video and TV
BTS’s BangBang Con online concert attracted more than 750,000 viewers in 107 countries, and generated nearly US$20 million in revenue. Now global music festivals like Glastonbury are hoping to do the same. Photo: Getty Images BTS’s BangBang Con online concert attracted more than 750,000 viewers in 107 countries, and generated nearly US$20 million in revenue. Now global music festivals like Glastonbury are hoping to do the same. Photo: Getty Images
BTS’s BangBang Con online concert attracted more than 750,000 viewers in 107 countries, and generated nearly US$20 million in revenue. Now global music festivals like Glastonbury are hoping to do the same. Photo: Getty Images
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