Shorts is YouTube’s answer to TikTok and Instagram Reels – and it’s creating the kind of influencer that it hasn’t been doing for the past half decade or so. Photo: Shutterstock Shorts is YouTube’s answer to TikTok and Instagram Reels – and it’s creating the kind of influencer that it hasn’t been doing for the past half decade or so. Photo: Shutterstock
Shorts is YouTube’s answer to TikTok and Instagram Reels – and it’s creating the kind of influencer that it hasn’t been doing for the past half decade or so. Photo: Shutterstock
Apps

Videos on YouTube Shorts are taking on TikTok, Instagram Reels and bringing internet influencers back to where it all started

  • Thanks to YouTube Shorts, the video-streaming platform is once more home to up-and-coming creators who previously posted to TikTok and Instagram
  • The YouTube feature is designed for endless thumbing on phones – ‘once you’re in that feed, you can keep swiping forever’, says a product manager for Shorts

Topic |   Apps
Shorts is YouTube’s answer to TikTok and Instagram Reels – and it’s creating the kind of influencer that it hasn’t been doing for the past half decade or so. Photo: Shutterstock Shorts is YouTube’s answer to TikTok and Instagram Reels – and it’s creating the kind of influencer that it hasn’t been doing for the past half decade or so. Photo: Shutterstock
Shorts is YouTube’s answer to TikTok and Instagram Reels – and it’s creating the kind of influencer that it hasn’t been doing for the past half decade or so. Photo: Shutterstock
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