Squid Game and Lupin exemplify Netflix’s focus on local-language shows that its Indian-American head of global TV has championed and which is generating new worldwide audiences

• Bela Bajaria joined Netflix in 2016 and was promoted to her current role following the success of Indian Matchmaking and other popular shows she championed
• Growing up in the US as an Indian girl who ‘never saw myself really kind of anywhere’, she emphasises the importance of storytelling from different backgrounds