The Sims creator uses blockchain, AI in new video game Proxi that lets you create and own your own content as you mine your subconscious
- Players create and arrange memories with 3D drawings, audio and photos to create a kind of avatar known as a Proxi in Will Wright’s new game
- Because the memories are personal, the creator turned to blockchain technology to give players ownership of what they mine from their minds

The creator of life-simulation video game The Sims is releasing a new title where players meet their inner id, and he’s using artificial intelligence and the blockchain to do it.
Legendary game designer Will Wright’s Gallium Studios has partnered with blockchain gaming platform Forte Labs to develop the new game, called Proxi, that will allow players to create and own their content.
The goal is self-discovery – uncovering one’s subconscious to make “proxies” of their mind. Players create a memory, and visualise it with 3D drawings, audio and photos. The memory – represented in a snow globe – serves to create a world and ultimately a mind.
Proxi draws on information about how players choose to arrange their memories to find out how the player thinks and what makes them unique. The game builds a conceptual map about how the player associates with all the things in his or her life. From this, a Proxi comes to life and can interact with other Proxis.

Wright says he believes that people are their memories and that tackling that in a game is a somewhat frightening idea.