Paris Hilton at the Lacma Art+Film Gala in Los Angeles, California, US on November 6, 2021. She has launched her own metaverse business on Roblox. Photo: Reuters
Paris Hilton at the Lacma Art+Film Gala in Los Angeles, California, US on November 6, 2021. She has launched her own metaverse business on Roblox. Photo: Reuters
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Is Paris Hilton’s Roblox island Paris World the hottest place in the metaverse right now? Reality TV star joins the virtual world

  • Paris World is an island in the online virtual world of Roblox where visitors can buy clothes and explore a digital replica of Hilton’s Beverly Hills home
  • She joins a host of celebrities like Lil Nas X and Travis Scott and brands such as Nike and Tommy Hilfiger to embrace the metaverse

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Paris Hilton at the Lacma Art+Film Gala in Los Angeles, California, US on November 6, 2021. She has launched her own metaverse business on Roblox. Photo: Reuters
Paris Hilton at the Lacma Art+Film Gala in Los Angeles, California, US on November 6, 2021. She has launched her own metaverse business on Roblox. Photo: Reuters
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