Is Paris Hilton’s Roblox island Paris World the hottest place in the metaverse right now? Reality TV star joins the virtual world

Paris World is an island in the online virtual world of Roblox where visitors can buy clothes and explore a digital replica of Hilton’s Beverly Hills home

She joins a host of celebrities like Lil Nas X and Travis Scott and brands such as Nike and Tommy Hilfiger to embrace the metaverse

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Paris Hilton at the Lacma Art+Film Gala in Los Angeles, California, US on November 6, 2021. She has launched her own metaverse business on Roblox. Photo: Reuters

Published: 6:45pm, 29 Dec 2021

Paris Hilton commands as much as US$1 million a night working as a celebrity DJ, entertaining partygoers at clubs in China, Dubai and on the Spanish holiday island of Ibiza.

This New Year’s Eve, she will be playing an electronic set for the revellers who drop by a venue of a different sort – her virtual island on Roblox.

Hilton created an island in the online virtual world, dubbed Paris World, where visitors can explore digital replicas of her Beverly Hills estate and its dog mansion, stroll a boardwalk inspired by the neon carnival wedding celebration she and husband Carter Reum hosted earlier this year at the Santa Monica Pier in California, and explore the island in a luxury sports car or yacht.

Like other virtual hang-outs, Paris World will collect small payments for purchasing virtual clothing or booking a ride on a jet-ski.

Hilton inside the US Capitol on October 20, 2021. Photo: Reuters

“For me, the metaverse is somewhere that you can do everything you can do in real life in the digital world,” said Hilton, who worked to create aspects of her globe-trotting life for fans. “Not everybody gets to experience that, so that’s what we’ve been working together on over the past year – giving them all my inspirations of what I want in that world.”

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