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Japanese intimacy coordinator Chiho Asada liaises with film crew and cast to make on-screen sex scenes and nudity sexy and safe. Photo: Chiho Asada

Meet the Japanese intimacy coordinator making on-screen sex scenes and nudity sensual and safe

  • Chiho Asada is one of two certified intimacy coordinators in Japan. She talks about reducing the stress actors face when shooting nude or sex scenes
  • She facilitates difficult conversations between the cast, the director, wardrobe and production and says her work leads to better performances

If an actress is pressured to get naked for a role or an actor wants to have a say in how much fake sex he is willing to do on camera, who is the person they confide in?

Chiho Asada is that person in Japan. As one of only two certified intimacy coordinators in the country, her job is to create a safe plan for scenes that involve nudity, kissing, touching, simulated sex or sexual content, on screen and in cinemas.

“It’s still a new job title that many Japanese have not heard of. But I want intimacy coordinators to be as normalised as stunt choreographers,” says Asada.

“Japanese people are not used to communicating directly so it’s hard to try and get them to share and accept boundaries. But many actors have experienced some level of stress because they were afraid of listening to their feelings about what they are comfortable doing with their bodies.”

Maggie Gyllenhaal plays Candy, a prostitute who hopes to get out of the trade by learning to make porn films, in a still from The Deuce. HBO hired an intimacy coordinator for this series, the first network to do so. Photo: HBO

Asada often facilitates difficult conversations between the cast, the director, wardrobe and production.

She may require erotic scenes be shot on a closed set with as few crew as possible, making sure actors are given modesty patches to cover their private parts, and ensuring there are no surprises while the camera is rolling.

Why filming sex scenes in MeToo era needs intimacy coordinator

An intimacy coordinator is “an advocate, a liaison between actors and production … in regard to nudity and simulated sex”, as defined by Sag-Aftra, the largest actors’ union in the United States.

Although the concept is new to Japan and there are no institutions that provide training or certification programmes, the #MeToo movement ushered in the role of the intimacy coordinator on Hollywood film sets.

American cable television network HBO became the first to hire an intimacy coordinator for sex scenes in its 2018 film, The Deuce.

In Japan, Netflix released its first show crediting an intimacy coordinator, Ride or Die, in 2021. That is when Japan got its first certified intimacy coordinator, Asada, fresh from an intense 75-plus-hour training course with Intimacy Professionals Association.

Currently, there are 40 intimacy coordinators listed on Sag-Aftra’s registry of qualified intimacy coordinators.

In both Japan and America, the boom has had a few growing pains, with sceptical creators and crew members viewing intimacy coordinators as on-set buzzkills and an unnecessary luxury.

“As with any new role it comes with challenges. My presence on set is not always welcome at the beginning, and it’s a surprise for many that it’s a creative opportunity. The safer the actors feel, the better work they do,” Asada says.

Proudly, she adds that many people who initially resisted the idea of having an intimacy coordinator on set changed their minds by the end of production.

“In Japan, there is no equivalent of Sag-Aftra and there are no rules that protect actors, and informed consent has never been a part of the culture. So I don’t expect all the American standards to work here. I’m trying to find a system that works,” she says.

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Asada, who lives in Tokyo with her husband and daughter, who is in her second year at primary school, says that her love and respect for filmmaking allows her to look beyond the unpredictable work schedules and mediocre pay.

But liking films is not enough to become an intimacy coordinator, she says, because not all skills can be taught, such as building trust quickly and reading people’s feelings.

Asada had to learn the trade of intimacy coordination through a training programme that normally takes over three months; she was able to expedite the process online because her instructor was stuck at home during the coronavirus pandemic.

In the past, actors have been harassed and disempowered, and they had to try and figure out sex scenes on their own. But I’m here to change that
Chiho Asada, intimacy coordinator

She had to cover subjects like trauma awareness, sexuality and gender literacy, and communication and conflict negotiation skills, then pass an exam and interview to become certified with Los Angeles-based IPA.

The 46-year-old came across her dream job by chance. Asada, who is a graduate of the University of North Carolina School of the Arts, was working as an entertainment industry interpreter when she was asked by Netflix to become a certified intimacy professional.

At the time, in 2020, intimacy coordinators were scarce on set globally and nonexistent in Japan. In the past two years, Asada has worked on seven shows and the self-employed go-getter is looking to fill her calendar with more as she sees increased demand and recognition for her work.

“The only reason I have to turn down offers is for scheduling reasons. The demand is growing but there are only two of us to go around. There’s only so much I can do as an individual, but if what I do helps anyone in any way, that’s enough to keep me going.”

I feel this is a transitional phase for the Japanese film industry. If we miss this opportunity we’ll never change
Chiho Asada, intimacy coordinator

Today, the Japanese entertainment industry does not operate under best practice conditions, Asada says. But people are gradually paying more attention to how intimate scenes are being handled behind the scenes and that is definitely a step in the right direction, she said.

“In the past, actors have been harassed and disempowered, and they had to try and figure out sex scenes on their own. But I’m here to change that. This isn’t just about preventing harm, it’s about creating the space for everyone to do their best work,” she says.

“I feel this is a transitional phase for the Japanese film industry. If we miss this opportunity we’ll never change. Our culture of silence must change.”