Akshay Kumar (left) and Sahil Mehta in Raksha Bandhan, which tanked at the box office this year. Bollywood is losing its allure in India as more people turn to streaming services.
Akshay Kumar (left) and Sahil Mehta in Raksha Bandhan, which tanked at the box office this year. Bollywood is losing its allure in India as more people turn to streaming services.

Bollywood loses out as Netflix, Amazon Prime, K-dramas become popular with Indians: ‘Films are not working – it’s our fault,’ says a movie star

  • Of the 26 Bollywood releases this year, 20 have been flops, defined as losing half or more of their investment. That’s double the proportion of flops in 2019
  • Experts say international streaming services, which came to India relatively late, are becoming more popular – think Squid Game and Game of Thrones

Akshay Kumar (left) and Sahil Mehta in Raksha Bandhan, which tanked at the box office this year. Bollywood is losing its allure in India as more people turn to streaming services.
Akshay Kumar (left) and Sahil Mehta in Raksha Bandhan, which tanked at the box office this year. Bollywood is losing its allure in India as more people turn to streaming services.
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