A still from The Lost Lotteries. Director Prueksa Amaruji hopes his Netflix heist-comedy will promote Thai pop culture abroad, but there may be a long way to go before Thailand can compete with South Korea as a cultural powerhouse. Photo: Netflix
A still from The Lost Lotteries. Director Prueksa Amaruji hopes his Netflix heist-comedy will promote Thai pop culture abroad, but there may be a long way to go before Thailand can compete with South Korea as a cultural powerhouse. Photo: Netflix

New Netflix movie The Lost Lotteries ushers in a slate of new Thai content – will it boost Thailand’s pop culture to compete with K-pop and K-dramas?

  • Prueksa Amaruji’s new heist-comedy centres around lottery tickets, a theme the filmmaker hopes will appeal to audiences not just domestically, but abroad, too
  • Netflix’s foray into Thailand will open ‘doors of opportunity’, but the director sees challenges in becoming a regional cultural powerhouse like South Korea

A still from The Lost Lotteries. Director Prueksa Amaruji hopes his Netflix heist-comedy will promote Thai pop culture abroad, but there may be a long way to go before Thailand can compete with South Korea as a cultural powerhouse. Photo: Netflix
A still from The Lost Lotteries. Director Prueksa Amaruji hopes his Netflix heist-comedy will promote Thai pop culture abroad, but there may be a long way to go before Thailand can compete with South Korea as a cultural powerhouse. Photo: Netflix
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