This year’s Future of Television Conference saw plenty of discussion on introducing advertising to what were once ad-free, subscription-based services. Photo: Shutterstock
This year’s Future of Television Conference saw plenty of discussion on introducing advertising to what were once ad-free, subscription-based services. Photo: Shutterstock

Ads for Netflix and Disney+, fewer episodes: where do streaming services go from here? The key takeaways from an annual conference

  • This year’s Future of Television Conference saw discussion on how to introduce advertising to until now ad-free, subscription-based streaming services
  • Series are likely to have fewer episodes and smaller budgets as companies prune their spending amid talk of recession, while content may become easier to find

This year’s Future of Television Conference saw plenty of discussion on introducing advertising to what were once ad-free, subscription-based services. Photo: Shutterstock
This year’s Future of Television Conference saw plenty of discussion on introducing advertising to what were once ad-free, subscription-based services. Photo: Shutterstock
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