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How Call of Duty has won millions of fans and earned more than US$30 billion since the first game came out 20 years ago

  • With the release of Modern Warfare 3 on November 10, we look back at how the franchise has won the hearts of generations of gamers since 2003
  • Call of Duty is one of only a few ‘forever games’ that are a go-to for players whenever they want to play or hang out with friends and family, one analyst says

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Visitors play Call of Duty: Modern Warfare 3 (2023), the newest instalment in the now 20-year-old franchise, during the Paris Games Week fair in France on November 1, 2023. Photo: AFP
Agence France-Presse

James Spratt recalls dashing home from school as a teenager to band together online with friends to do battle in Call of Duty, the global video game juggernaut that never gets old.

The franchise deployed by Activision Blizzard 20 years ago helped define the military shooter game genre, winning millions of fans and raking in more than US$30 billion.

And Spratt, to the amazement of his dad, now makes a living sharing his CoD sniper skills on his YouTube channel from his home in Britain.

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“At school, we were racing home basically to get a squad of six together because if you missed out on being with your friends, you were playing by yourself,” says Spratt, who recently turned 30 years old.

“There was something about that game that just kept me coming back every year; I was hooked.”

A promotional screenshot from Call of Duty: Modern Warfare III (2023).
A promotional screenshot from Call of Duty: Modern Warfare III (2023).
Activision published the original Call of Duty created by developer Infinity Ward in October 2003 and has released instalments at an annual cadence that continued with the arrival of Modern Warfare 3 on November 10. It remains unclear whether the title will become an Xbox exclusive in the long run, now that Microsoft has acquired Activision.
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