Buying London is the UK’s answer to Netflix’s Selling Sunset: real estate reality show airs as luxury market slows

Fans of the beautiful houses and drama on Selling Sunset can look forward to Netflix’s new real estate show Buying London, which moves the action to the UK

‘Everyone wants to look at beautiful homes,’ says Daniel Daggers, one of the stars of the show – but the series comes amid a slowdown in the luxury market

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Buying London is a reality show that sees a real estate team selling multimillion-pound mansions as they quarrel and quibble on air – just like they do on Selling Sunset. Photo: Zoe McConnell

Published: 4:15am, 24 May 2024

Netflix has swapped the Hollywood Hills for the manicured squares of Mayfair in its new real estate show Buying London, the UK’s answer to the popular Selling Sunset reality programme.

The stars of the show are Daniel Daggers and his agents at DDRE Global. Daggers has sold more than US$5.5 billion of real estate to some of the world’s wealthiest people, including a £95 million (US$121 million) mansion to hedge fund billionaire Ken Griffin.

Much like Selling Sunset, the show features tours inside multimillion-pound mansions set against the reality television drama between DDRE’s glamorous agents.

On the show, West Londoner Rosi Walden (who had a stint on reality show Made in Chelsea), top agent Lauren Christy and newcomer Reme Nicole all compete for blockbuster listings that bring in big commissions.

There are also appearances from some of Daggers’ leading contacts, like billionaire 1 Mayfair developer John Caudwell.

Property agent Daniel Daggers in a still from reality show Buying London on Netflix. Photo: Netflix

Buying London debuts during a slowdown in London’s super-prime property market. Wealthy home sellers are cutting prices by as much as 30 per cent to secure deals during a slump that has gripped the high-end neighbourhoods depicted on the Netflix show.