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Charli XCX’s Kamala Harris ‘brat’ post on X not meant as political, but she’s embracing it

  • While British singer Charli XCX never intended to get political with her viral ‘Kamala IS brat’ post on X, she is coming to embrace her role

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Charli XCX onstage in 2021 in New York. The British singer’s viral “Kamala IS brat” post on X has helped shape Kamala Harris’ presidential campaign in the US. Photo: TNS
Tribune News Service

Pop star Charli XCX’s influence on US Vice-President Kamala Harris’ presidential campaign is undeniable – even if the British singer says it was unintentional.

The “Vroom Vroom” and “Guess” singer shared her thoughts about how her viral Brat album and its slime-green aesthetic became a cornerstone of Harris’ social media strategy, clarifying in a recent interview she does not see herself as “a political artist”.

“I’m not Bob Dylan, and I’ve never pretended to be,” she told New York Magazine in a cover story published on August 26. “My music is not political … everything I do in my life feeds back into my art. Everything I say, wear, think, enjoy – it all funnels back into my art. Politics doesn’t feed my art.”

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Earlier this year, the British singer – who cannot vote in the United States – released her pop album Brat to critical acclaim and near-instant virality on social media platforms, including X (formerly Twitter) and TikTok.
US Vice-President Kamala Harris greets delegates during the Democratic National Convention in Chicago. The Harris presidential campaign has quickly embraced Brat and its aesthetic. Photo: TNS
US Vice-President Kamala Harris greets delegates during the Democratic National Convention in Chicago. The Harris presidential campaign has quickly embraced Brat and its aesthetic. Photo: TNS

For weeks, the energetic album inspired viral dances, seemingly endless memes and a wealth of other online content. Then, in late July, “brat” unexpectedly became part of the political conversation.

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