Spotify CEO says AI is no threat to music industry, but a tool for creatives
Answering claims that Spotify is pushing AI-created music onto playlists, CEO and founder Daniel Ek talks about how AI improves creativity
Artificial intelligence will encourage more people to create music in the future and is not a threat to the industry, the founder and CEO of streaming giant Spotify said.
Artists using machine-learning tools to produce music have given rise to concerns about whether AI-generated music – even entirely fake artists – could one day replace human artists.
“I’m mostly optimistic and mostly very excited because we’re just in the beginning of understanding this future of creativity that we’re entering,” Daniel Ek said at an open house at the company’s headquarters in Stockholm, Sweden, this week.
Swedish newspaper Dagens Nyheter and a recent book, Mood Machine, have accused Spotify of tasking a handful of producers to make thousands of songs under fake AI profiles, which the company allegedly pushed onto playlists – saving Spotify money by elbowing out real artists and their higher royalties.
Spotify has denied the claims.