How slow decorating is a new sustainable home trend fighting against fast furniture like Ikea, encompassing vintage pieces, upcycling and quality that lasts
- A reaction against mass-produced ‘fast furniture’, slow decorating adopts a more deliberate approach prioritising personal connection to the things we live with
- People in their mid-20s to 30s are driving the trend as TikTok and Instagram feeds are full of refinish-and-reveal videos, and homes full of found treasures

In a world where speed and convenience have become a siren song to consumers, there’s a movement toward buying more mindfully, sustainably, slowly.
You’ve heard of slow fashion. Slow food. Slow travel. Now, when it comes to the home, there’s “slow decorating”.
A reaction against rooms filled with mass-produced “fast furniture”, slow decorating embraces a more deliberate approach that prioritises a personal connection to the things we live with.
It might mean giving new life to heirloom or found pieces. Or buying new items that have the quality to last.

New York-based designer Gideon Mendelson thinks the movement echoes the Japanese philosophy of ikigai, which centres on finding meaning and purpose. Applied to interiors, it’s about creating spaces that promote all-round well-being.