Sam Waldo of Mantra with children in Yunnan province in southwest China, where the designer eyewear label provides prescription glasses for children in rural areas.

In the China eyewear market, celebrity endorsement can make or break a frame

Sales of glasses and sunglasses are growing in China, but with trends that can change overnight, copycats, and mass-market producers with frames at every price point, independent labels need all the help and ingenuity they can muster

Topic |   Fashion in Hong Kong and China

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Sam Waldo of Mantra with children in Yunnan province in southwest China, where the designer eyewear label provides prescription glasses for children in rural areas.
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