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Five Korean fashion accessories brands to watch, for shoes, bags, jewellery and eyewear that will help you stand out

Gentle Monster eyewear, eye-catching bags by The Volon, distinctive shoes from Reike Nen and Yuul Yie, understated jewellery from Monday Edition – K-fashion accessories are at the cutting edge of style

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A Gentle Monster store in Beijing. The eyewear brand has made global fans and also appeals to Asian buyers.

The South Korean fashion industry has gone through a major generational shift in recent years. For a long time it was dominated by conglomerates and a few established designers, but now indie brands are writing a new chapter. Influenced by both K-pop and Korean drama serials, they are looking to expand K-fashion’s appeal by building on the foundations laid down by the big players.

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The new breed of Korean designers create fun and edgy clothes and accessories which, thanks to the country’s advanced manufacturing processes, are also high-quality.

K-beauty: the ugly face of South Korea’s obsession with women looking forever flawless

Here are five accessories brands, all based in the South Korean capital, Seoul, that are making waves overseas.

A Gentle Monster design.
A Gentle Monster design.

Gentle Monster

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In 2013, K-drama character Cheon Song-yi’s sunglasses flashed a bright future for Gentle Monster. With the success of the sensational series My Love from the Star, everything Cheon, played by actress Jun Ji-hyun, wore became a big hit, and Gentle Monster’s sunglasses – a match for Cheon’s quirky nature – quickly went viral.

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