Model Ju Xiaowen is a fan and muse for designer label Babyghost, which sells primarily on Taobao.

How Chinese fashion designers built their labels on e-commerce website, despite sneering even from their friends

An online mass marketplace known for cheap goods and knock-offs might not seem the obvious place to launch an independent fashion business, but Taobao lets designers reach China’s youth market and get rapid feedback

Topic |   Fashion in Hong Kong and China

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Model Ju Xiaowen is a fan and muse for designer label Babyghost, which sells primarily on Taobao.
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