Even Victoria's Secret live-streamed in China recently. Consumers can comment and shop as they watch a show.

China’s live-streaming fashion boom woos Gen Z buyers with growing success

Chinese and global brands are turning to live-streaming internet platforms to expand their reach and generate higher sales in China. Consumers can comment and shop as they watch the broadcasts

Topic |   Ecommerce

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Even Victoria's Secret live-streamed in China recently. Consumers can comment and shop as they watch a show.
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