Even Victoria's Secret live-streamed in China recently. Consumers can comment and shop as they watch a show.
China’s live-streaming fashion boom woos Gen Z buyers with growing success
Chinese and global brands are turning to live-streaming internet platforms to expand their reach and generate higher sales in China. Consumers can comment and shop as they watch the broadcasts
Topic |
Ecommerce
Even Victoria's Secret live-streamed in China recently. Consumers can comment and shop as they watch a show.