Even Victoria's Secret live-streamed in China recently. Consumers can comment and shop as they watch a show.

China’s live-streaming fashion boom woos Gen Z buyers with growing success

Chinese and global brands are turning to live-streaming internet platforms to expand their reach and generate higher sales in China. Consumers can comment and shop as they watch the broadcasts

Topic | Ecommerce

Jing Zhang

Published: 8:15pm, 6 May, 2018

Updated: 11:51am, 8 May, 2018

Even Victoria's Secret live-streamed in China recently. Consumers can comment and shop as they watch a show.

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Jing Zhang

Jing is a contributor to the Post. She previously served seven years as the newspaper's Fashion Editor, handling all editorial fashion-related content. She covers trends, movements and the industry scene for culture, fashion, retail business, arts, travel, technology and start ups in China and Asia. For the Post, she has interviewed the likes of Malcolm Gladwell, Karl Lagerfeld, Zaha Hadid, Jackie Chan, Dolce & Gabbana, David and Victoria Beckham, Michael Burke and Christian Louboutin.