Simon Kwok, chairman and CEO of Sa Sa, with his wife, Eleanor, the firm’s vice-chairwoman, in Causeway Bay. Photo: Edmond So

A Hong Kong business success story: how Asia beauty chain Sasa grew from a tiny basement shop to a retail empire

Eleanor Kwok was a saleswoman with no experience running a business, and husband Simon a parking meter repairman, when they bought a 40 sq ft store in 1978; now they run a US$1.9 billion empire and have moved into e-commerce

Topic |   Stories behind top Asian brands

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Simon Kwok, chairman and CEO of Sa Sa, with his wife, Eleanor, the firm’s vice-chairwoman, in Causeway Bay. Photo: Edmond So
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