A Sephora store in New York stocks beauty products many in Hong Kong want but can’t buy in a shop locally. Photo: Shutterstock

Why Sephora failed in Hong Kong – despite a ready market for its make-up and skincare

The global cosmetics chain is a notable absentee from the Hong Kong beauty and skincare market, having called it quits years ago after a brief foray despite the many expat and migrant women ill served by existing market players

Topic |   Beauty

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A Sephora store in New York stocks beauty products many in Hong Kong want but can’t buy in a shop locally. Photo: Shutterstock
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