Why Gwyneth Paltrow swears by Chinese medicine’s schisandra berry – the latest wellness fad

An ancient Asian berry is being heralded as the next big thing in American wellness circles. The fruit of Schisandra chinensis – or Wu Wei Zi as it is known in its native China – is the latest in a slew of plant-based ingredients associated with Eastern medicine to have gained notoriety overseas.

The reason behind the berry’s new-found popularity with Westerners has little to do with its traditional use as a lung and kidney tonic – and a lot to do with its purported “adaptogenic” qualities.

“As an ‘adaptogen’, schisandra supports the body’s capacity to handle stress,” says Amanda Chantal Bacon, who heads up Los Angeles-based health emporium Moon Juice, which counts celebrities including Zoe Kravitz, Shailene Woodley, and Gwyneth Paltrow among its devotees.

“Schisandra helps keep hormones at an even keel for a calm and gentle energy. Along with that, the berry contains tons of antioxidants and has been shown to improve skin by nourishing the complexion from within,” claims Chantal Bacon.

At Moon Juice locations in California, customers have the option of adding pure schisandra berry as a beauty booster to 100 per cent vegan nut milk matcha lattes, juices and smoothies.

Pots of attractively packaged Moon Dust powders containing a mix of “adaptogenic” mushrooms and superfoods, including schisandra, are available in-store for converts to take home or purchase online, if living overseas. Repeat buyers keep coming back to the berry, says Chantal Bacon, thanks to a noticeable increase in energy and reduction of inflammation on the skin after taking it daily for a minimum of three weeks.

On America’s east coast, a new luxury supplement company called The Nue Co uses the “super berry”, claiming it helps level out the hormone cortisol in our bodies to ward off illnesses.