Giordano’s advertising campaign for its Team Family Series has caused outcry online.

Hong Kong fashion brand Giordano removes sexist ad after social media backlash

Giordano’s ad featuring a wife wearing a T-shirt saying ‘Cook’ sparked outrage on Facebook, prompting its abrupt removal – an unusual move in a city lacking laws against sexist or gender-specific advertising and where such ads are rife

Topic |   Gender equality

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Giordano’s advertising campaign for its Team Family Series has caused outcry online.
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