Giordano’s advertising campaign for its Team Family Series has caused outcry online.

Hong Kong fashion brand Giordano removes sexist ad after social media backlash

Giordano’s ad featuring a wife wearing a T-shirt saying ‘Cook’ sparked outrage on Facebook, prompting its abrupt removal – an unusual move in a city lacking laws against sexist or gender-specific advertising and where such ads are rife

Topic |   Gender equality

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Giordano’s advertising campaign for its Team Family Series has caused outcry online.
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Kylie Knott

Kylie Knott

After many years with the Post, Kylie Knott found her calling on the culture and lifestyle desk. She writes about the environment, animal welfare, food and the arts.

Alkira Reinfrank

Alkira Reinfrank

Alkira is a production editor and journalist with the South China Morning Post where she specialises in multimedia storytelling for the Culture Desk. Before moving to Hong Kong, Alkira worked as a multiplatform reporter and digital producer with the Australian Broadcasting Corporation (ABC News) in Canberra.