The rules to wearing a summer hat and five brands to check out before your 2018 holiday

Every summer there’s one big hat trend that takes over our Instagram feeds. If last year was all about Eugenia Kim’s Do Not Disturb straw hat, 2018 will be remembered as the year of the supersized style. The look was first spotted on the spring/summer catwalks of French brand Jacquemus and has quickly been embraced by bloggers and influencers.

The reality is that an XXL hat is tricky to pull off in real life (or fit into your suitcase for that matter!) Fortunately, there are plenty of stylish alternatives to get you through the hotter months.

“Straw hats are always a must have for the summer, especially classic fedoras in pop colours. We are also seeing a very strong trend in softer hats such as baseball, newsboy caps and berets. These styles can easily transition through to the cooler months,” says Eugenie Leung, senior buyer for accessories at On Pedder in Hong Kong’s Central district.

Experts suggest that you always consider your personal style before choosing your summer hat. For example, if you dress sportily then opt for a visor, while the boater is great for a Mediterranean holiday. The turban or headscarf, loved by brands such as Gucci and Prada, is great for those wanting to make a fashion statement, while details such as colours, fabrications and embellishments can add a unique touch.

Last but not least, where and when you are wearing the hat can also affect your final selection.

“For styling hats in the city, you want to go for clean lines and solid hues as opposed to rustic materials and multicoloured patterns,” says stylist Lucia Tait Tolani, the founder of Pair, a by-invitation only personal styling service. “When adding a hat to your favourite beach look, you can go bold and bohemian. Sensi Studios handwoven straw versions featuring ornamental bands are easy to match, while Missoni Mare presents whimsical elements such as cut-outs and rainbow motifs.”