Social media is having a rising influence on China’s fashion industry. Photo: Shutterstock

How luxury brands use four social media apps in China to reach consumers who shop mostly online

WeChat. Weibo. Little Red Book. Douyin. With more smartphone users than any other country, mastering social media in China is a must for brands to connect with consumers and make sales

Topic |   Fashion in Hong Kong and China

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Social media is having a rising influence on China’s fashion industry. Photo: Shutterstock
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