Social media is having a rising influence on China’s fashion industry. Photo: Shutterstock
How luxury brands use four social media apps in China to reach consumers who shop mostly online
WeChat. Weibo. Little Red Book. Douyin. With more smartphone users than any other country, mastering social media in China is a must for brands to connect with consumers and make sales
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Fashion in Hong Kong and China
Social media is having a rising influence on China’s fashion industry. Photo: Shutterstock