Men’s swimwear for summer: five under-the-radar labels for that prints charming look
Catwalk trends are making their way into swimwear. Think eye-catching prints, vibrant colours and attractive styling details – of the streetwear vibe of Rhude, as worn by Kendrick Lamar and Snoop Dogg
Men’s swimwear used to be a boring business. For many years the category was dominated by established players such as Vilebrequin and Orlebar Brown, giving men stylish, albeit limited choices when it came to their holiday wardrobe.
Now the offerings are heating up as more luxury brands and emerging designers enter the market. And that means more fashion-forward styles influenced by catwalk trends.
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“This season we are seeing retro swimwear vibes with vintage-inspired prints or cuts. Brands like Dries Van Noten, Prada and Acne Studios have included prints that mimic their runway pieces. As with menswear, fabrics like seersucker are also having their moment,” says Olie Arnold, style director at Mr Porter, an online retailer.
While printed swimming shorts are still a popular look, designers are adding their own twist to the category by creating unique motifs inspired by different cultures or personal pursuits. Washed-out colours, geometric and ethnic prints are also major trends this summer, says Arnold.
Before making a purchase, men should also consider other important details such as silhouette and cut.
“Shape wise, don’t buy swim shorts that go below your knees. They need to stay on or above your kneecaps. For trunks, keep the length at around the middle of your thighs and go for a simpler and more versatile print which you can pair with a white shirt for holiday [wear],” he adds.